A FRAMEWORK FOR INTEREST-BASED NEGOTIATION

Interest-based negotiation moves the parties away from the polarization caused by positional bargaining. It maximizes the generation of options — agreements or parts of agreements — to meet the interests of the parties. Through interest-based negotiation, the parties jointly seek solutions to the issues between them; and they are able, thereby, to prevent the negotiation process from becoming a contest of wills.

                                                                                                                          This program teaches ways to identify interests (both theirs and the other side’s), to generate options to meet these interests, to use standards (apart from a contest of wills) to craft solutions that are legitimate and fair, and to frame propositions in ways so they have an optimal opportunity of being agreed to. Participants walk away with techniques they can use immediately to become better negotiators.

I. How to Identify Interests — Yours and Theirs.
A. How to distinguish among Issues, Positions, and Interests.
B. How to determine your own best interests.
C. How to uncover the interests of the other side — to read their mind.
D. How first to understand that you be understood.

II. How to Frame Issues to Produce Favorable Responses.
A. Who are the decision makers on their side?
B. What choices do the decision makers see themselves making?
C. How do you frame their choice so the decision makers will say “Yes!”?

III. How to Generate Options to Meet Interests.
A. How do you get “outside the box” of conventional thinking?
B. How can you generate a lot of options?
C. How can you guarantee that you will not come up with a cliché solution that generates lukewarm support?

IV. How to Deal with “People” Problems in Negotiations.
A. How do you separate substantive issues from personal issues?
B. How can you deal with problems of communication and emotion?

V. How to Improve Your Walk-Away Alternative.


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